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Major Considerations in SaaS Marketing
9 biggest SaaS marketing mistakes (12:24)
SaaS Branding (18:25)
Vanta Branding Case Study (SaaS) (3:11)
SaaS Product Marketing Case Study (Screenpal) (13:37)
15 Ways to Get Demo Requests SaaS Demo Requests & Customers (3:27)
SaaS Positioning Worksheet - Part A (16:35)
SaaS Positioning Worksheet - Part B (12:03)
SaaS Sales Demos that Sell! (5:15)
Lead generation is incredibly easy (4:41)
Outbound marketing crushes inbound (9:35)
$1M in SaaS Sales Pipeline! (5:47)
LinkedIn Lead Generation with Mailchimp Nurturing (5:41)
Email nurturing after signing up for a free account - part 1 (14:38)
Email nurturing after signing up for a free account - part 2 (11:18)
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!
SaaS Marketing Playbook - Part A
SaaS Startups Are Not Greedy Enough! (2:26)
SaaS Marketing Time Horizons (12:24)
Growing your B2B SaaS Quickly by Following Lacoste (4:40)
SaaS Marketing Playbook - Part B
Boston Consulting Group
Big SaaS Demand Generation Mistake (4:24)
Big strategic mistake!
SaaS Funnel Conversion Issues + Funnel Excel Template (14:53)
Influencer marketing and keyword research (11:23)
The Future of SaaS Marketing (3:45)
SaaS Positioning
SaaS Positioning 1 (5:25)
Example - Bolt
SaaS Positioning 2 (9:52)
SaaS Positioning 3 (5:28)
Automation vs Analytics (2:23)
Positioning - Successful Companies (7:39)
Meet Customers Where They're At (5:53)
Homepage Messaging (3:36)
LinkedIn Ad Example
Vertical SaaS Positioning (3:34)
SaaS Funnel Campaigns
Don't Gate Your Content (6:59)
MOFU + BOFU Campaign A (5:07)
MOFU + BOFU Campaign B (11:06)
Product Led Growth
PLG
The key to Product Led Growth is a wider top-of-funnel (2:54)
What can we learn about product-led growth from free-to-play games? (6:34)
Gamification: the Frontier of Product-Led Growth (11:59)
Jason Lemkin on Freemium
Quiz: Product Led Growth
Habit Forming Products (15:19)
Product Led Habit Formation
One simple trick (4:44)
Do not require a work email! (9:23)
What does product-led mean? (2:51)
The end user is king (3:35)
Usage-Based Trials (4:45)
Changing people's minds with PLG
Product Led Growth with RocketReach: The Usage Experience (6:46)
Sample nurture emails and tips
SaaS Case Studies
Sign-up process (7:33)
Closure (3:53)
Don't ask for annoying information upfront (5:45)
Visibility (2:41)
How to change people's minds (9:41)
Addressing Objections (6:52)
Addressing Objections 2 (7:49)
Word of Mouth (1:39)
Freemium vs. Free Trial
Familiarity (3:30)
Product led conversion benchmarks
LinkedIn Ads
LinkedIn Advertising Mistakes (7:01)
Lead Gen Forms (8:03)
Negative targeting (3:02)
Bidding (2:06)
Nurturing (2:51)
Canva (6:52)
Simple Video Ad Example (5:03)
StorytellingVideoExample (6:30)
Talkatoo Ad Video (1:23)
Message Ad (5:33)
Message Ad Example 2 - Demo (7:14)
Special Incentives (5:24)
Conversation Ads (9:26)
Text Ads Examples (5:33)
UTM and Insight Tag (4:36)
Image Ads 1 (8:29)
Image ads 2 (6:20)
Lead Generation Campaign Example - Consulting (9:24)
Carousel Ads converted (2:35)
Objectives (14:46)
Targeting (12:27)
Default Campaign Group (1:04)
Pre-Filled Forms (3:42)
LinkedIn Audience Network (4:12)
Skrapp.io (3:32)
Matched Audiences (3:49)
Accounts Assets - Lead Gen Form (2:28)
Website demographics (3:32)
Campaign demographics (1:46)
Campaign performance (3:19)
Funnel Template (12:48)
3 things worth testing (16:08)
Not taking you up on hard offer (9:47)
Moving up the funnel (6:56)
Awareness & Education (3:53)
Retargeting (4:23)
Introduction to SaaS Lead Nurturing
Always Promote Your Hard Offer or MQL Offer (9:09)
3-2-1 Lead Nurturing Strategy
A. 3-2-1 Strategy - Salesforce (4:56)
B. 3-2-1 Strategy - HubSpot (4:07)
C. 3-2-1 Strategy - MailChimp (1:44)
SaaS Buyer Journey
Buyer Journey 1 (5:32)
Buyer Journey 2 (12:08)
Buyer Journey 3 (9:36)
Buyer Journey 4 (9:38)
Buyer Journey 5 (10:35)
Buyer Journey 6 (3:53)
Buyer Journey 7 (5:09)
Buyer Journey 8 (3:55)
Lead Nurturing Walkthrough (White Paper Example)
White Paper Nurturing 1 (5:56)
White Paper Nurturing 2 (14:36)
White Paper Nurturing 3 (16:18)
White Paper Nurturing 4 (6:20)
White Paper Nurturing 5 (5:23)
White Paper Nurturing 6 (26:55)
White Paper Nurturing 7 (8:44)
White Paper Nurturing 8 (4:07)
White Paper Nurturing 9 (16:21)
Marketing Leads and the Sales Department
Nurturing Leads AFTER They Request a Demo
When Do You Send Leads to Sales 1 (5:51)
When do you send leads to sales 2 (3:11)
When do you send leads to sales 3 (10:55)
Common Lead Nurturing Mistakes (8:22)
Case Studies
The Case Study (12:00)
High Level Product Marketing Templates
1-page Product Marketing Plan Template
1-page Competitive Analysis Template
Marketing Plan Calendar Template
SaaS Go to Market (Interview)
The Big Mistake in B2B SaaS Marketing that Startups Keep Making
Articles on SaaS Marketing & Product Marketing
The Colossal SaaS Marketing Mistake that Most Startups Make
One Reason Why You May Be Struggling to Grow Your SaaS Demo Requests / Trials
7 Big Product Marketing Mistakes
7 Secrets to Acquire Tons of Software Customers Quickly
Bonus Lecture (More SaaS Content)
The Future of SaaS Marketing
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