15 Ways to Get SaaS Demo Requests & Customers

#1 Pay prospects to attend your demo.

• You can offer them something like a $75 Amazon gift card as a special incentive.

#2 LinkedIn lead gen forms & message ads (only $0.40 to reach your customers)

• Rather than sending people to your landing page or home page and message ads.
• In my experience, I can typically send message ads directly to customers inboxes for just $0.40, sometimes as low as $0.16.

#3 Direct mail gift boxes - for serious pipeline revenue this quarter

• If you want to generate serious pipeline revenue this quarter from the midmarket or enterprise, consider it.

#4 Highlight the cost of NOT requesting a demo.

• People are inherently loss averse. So if you phrase things in this way instead of what they gain, your performance may go up.

#5 Simple 2-step formula for a marketing funnel: (a) educational video, (b) retargeting for demo requests

• You start with something focused on education, like a video where you maximize the number of video views and then you retarget the people that watch the video, push them to a demo request.

#6 Promote demo requests at the bottom of every email, every white paper, every thank you page, and every single nurturing asset that you put out.

#7 Get influencers to endorse your SaaS using SparkToro.

• Another trick, if you're really trying to scale and get in front of large audiences, is to work with the people that already have a lot of clout, that already have a lot of influence with your target customers. And you can find them using this free tool called SparkToro.

#8 After they request a demo, you can provide them a link to a calendar for scheduling so that they actually end up showing up.

#9 Continue marketing to prospects after they become Marketing Qualified Leads.

#10 Highlight the benefits of the demo itself as an offer, as opposed to just talking about your software and the benefits of the software.

#11 Partner with a bigger software company

• One of the biggest ways you can generate a lot of demo requests is to partner with a company, another software company that is much larger than you and has a much bigger user base.

#12 Keep nurturing for months and months (with the option of requesting a demo always available).

• It's easy to focus on the low hanging fruit, but if you nurture, you're going to have a more cost effective demo request generating machine, which you want to do is as you're nurturing, you always give people the agency. You give them the option of requesting a demo.

#13 Meet customers where they're at, at their level of awareness: Problem Unaware, Category Unaware, Product Unaware, Product Aware

• And the most simplistic way to think about this is based on four different levels - they're problem unaware. They don't know that they have a problem or they don't know that they have the problem to be solved.
• They're category unaware. They're not very familiar or educated on the types of products that you sell.
• They're product unaware. They're aware of the category, but they don't really know your specific brand.
• And then there are those that are product aware. These are the low hanging fruit and the people that you may be able to convert to demo requests and sales opportunities quickly.

#14 Identify and address objections.

• There are going to be objections at different phases in your funnel.
• Make sure you do some research to find out what they are so you can fill those leaky buckets.

#15 Finish the rest of this course and please message me if you feel that there's anything missing.