Former manager at Sony & Google-backed startups with 14 years marketing experience reveals:

SaaS Marketing Secrets Like How to Add $1.2M to Your ARR in Jus 6 Months

Dear SaaS Founders & Managers:

Here are new methods to double your customer base & triple your demos & trials without wasting time on non-buyers—guaranteed—or your money back...

I'll reveal all my SaaS marketing secrets after working for Sony, two Google-backed startups & software companies of all sizes from bootstrapped to Series-E & the Fortune 100.


See you in class!
Dekker Fraser, Kellogg MBA

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Did you know that most SaaS leads are a waste of money and never convert to paying customers?

Let me show you EXACTLY how to get more customers so you don't waste a single more cent. I will teach you...

  • The single most cost-effective way to acquire SaaS customers
  • The fastest, easiest way to generate demo requests and free trial sign-ups
  • How to simply pay people to sit through your demo to generate $1M in pipeline from direct mail
  • Step-by-step instructions for advertising profitably on LinkedIn (with examples of successful SaaS ads)
  • How I acquired users for less than 10 cents each and got 15 million views with just one video and no ads
  • Product-led growth
  • How to reach out to key influencers to generate word-of-mouth marketing
  • How to build your SaaS marketing funnel and overall marketing plan (1 page template)
  • Detailed SaaS lead nurturing
  • How to fix problem like poor MQL-to-SQL conversion rates
  • Specific tactics that worked for me in generating cost-effective sales meetings

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Don't miss your chance to get advice from a senior Silicon Valley marketing executive.
30-day money-back guarantee: no questions asked.

"This course took me nearly a year to complete, but I'm glad I did. Even if it means starting from the beginning to remember everything I've done previously. I've learned a lot about where we went wrong and how to avoid them in the future. Now, I'm starting over with the knowledge I gained from this course. It definitely shows me where I went wrong and why my efforts were insufficient. Thank you very much."

- Marimar dela Torre

"Invaluable information in this course that breaks down the SaaS Marketing ecosystem from every angle. Thank you, Dekker!"

- Rhea Sawla, Student, Elon University


"The topic headings seemed original so I got this course. This is review after watching just the first video once. Content is spot on and original !! It is from work experience and distilled knowledge. Thanks Sir."

- Durvesh Javle

"Having spent a good decade in B2C marketing, I was curious to learn what it would be like on the other side and found this incredibly insightful! I look forward to putting this newfound knowledge in my next role."

- Darshila Wijaya, Marketing Professional

Course Curriculum


  Major Considerations in SaaS Marketing
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  SaaS Positioning
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  SaaS Funnel Campaigns
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  Product Led Growth
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  LinkedIn Ads
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  Introduction to SaaS Lead Nurturing
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  3-2-1 Lead Nurturing Strategy
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  SaaS Buyer Journey
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  Lead Nurturing Walkthrough (White Paper Example)
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  Marketing Leads and the Sales Department
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  Case Studies
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  High Level Product Marketing Templates
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  Articles on SaaS Marketing & Product Marketing
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I have 14 years of experience marketing for software companies including Sony, a Google-backed startup, a Google-accelerator startup, bootstrapped startups & Series A-D SaaS companies. I also have an MBA from Northwestern's University's Kellogg School of Management and published several books on marketing.

Part 1 - Major Considerations in SaaS Marketing
Part 2 - Product Led Growth
Part 3 - LinkedIn Ads
Part 4 - SaaS Lead Nurturing
Part 5 - High Level Product Marketing Templates
Part 6 - Growth Hacking

[Tutorials, Templates, Lectures, Case Studies, Frameworks, PDF Playbooks, and More!]

Your Instructor


Dekker Fraser, MBA
Dekker Fraser, MBA

Management Experience

  • Global Product Marketing Manager for Sony PlayStation
  • Vice President of Marketing for Talkatoo
  • Senior Product Marketing Manager for Webgility
  • Product Marketing Manager for Rocket Lawyer
  • Director of Marketing for Ironclad Games / Flame Design
  • SaaS Marketing Consultant

Education

  • MBA in Marketing from Northwestern University - Kellogg School of Management
  • Leadership Essentials from Columbia Business School
  • Bachelor of Commerce from Mount Allison University
  • Presidential Scholar

Selected Publications

  • Product Launch: How to Go to Market
  • How to Become a Product Marketing Manager - Bestseller
  • Proven Methods for Lead Generation and Customer/User Acquisition - Highest rated

Academic & Volunteer Experience

  • 1M Enrollments
  • University MBA Program Advisor
  • College Marketing Lecturer for Digital Marketing & Business Analytics
  • Division Director and VP of Membership for Toastmasters International
  • Board of Directors for a charity

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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