How to Add $1.2M to Your ARR in Just 6 Months
Former manager at Sony & Google-backed startups with 14 years marketing experience reveals SaaS marketing secrets
Dear SaaS Founders & Managers:
Here are new methods to double your customer base & triple your demos & trials without wasting time on non-buyers—guaranteed—or your money back...
I'll reveal all my SaaS marketing secrets after working for Sony, two Google-backed startups & software companies of all sizes from bootstrapped to Series-E & the Fortune 100.
See you in class!
Dekker Fraser, Kellogg MBA
Join 30,000 students who already enrolled!
Did you know that most SaaS leads are a waste of money and never convert to paying customers?
Let me show you EXACTLY how to get more customers so you don't waste a single more cent. I will teach you...
- The single most cost-effective way to acquire SaaS customers
- The fastest, easiest way to generate demo requests and free trial sign-ups
- How to simply pay people to sit through your demo to generate $1M in pipeline from direct mail
- Step-by-step instructions for advertising profitably on LinkedIn (with examples of successful SaaS ads)
- How I acquired users for less than 10 cents each and got 15 million views with just one video and no ads
- Product-led growth
- How to reach out to key influencers to generate word-of-mouth marketing
- How to build your SaaS marketing funnel and overall marketing plan (1 page template)
- Detailed SaaS lead nurturing
- How to fix problem like poor MQL-to-SQL conversion rates
- Specific tactics that worked for me in generating cost-effective sales meetings
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"Invaluable information in this course that breaks down the SaaS Marketing ecosystem from every angle. Thank you, Dekker!"
- Rhea Sawla, Elon University
"This course took me nearly a year to complete, but I'm glad I did. Even if it means starting from the beginning to remember everything I've done previously. I've learned a lot about where we went wrong and how to avoid them in the future. Now, I'm starting over with the knowledge I gained from this course. It definitely shows me where I went wrong and why my efforts were insufficient. Thank you very much."
- Marimar Dela Torre
"The topic headings seemed original so I got this course. This is review after watching just the first video once. Content is spot on and original !! It is from work experience and distilled knowledge. Thanks Sir."
- Durvesh Javle
"Having spent a good decade in B2C marketing, I was curious to learn what it would be like on the other side and found this incredibly insightful! I look forward to putting this newfound knowledge in my next role."
- Darshila Wijaya, Marketing Professional
Curriculum
- 9 biggest SaaS marketing mistakes (12:24)
- SaaS Branding (18:25)
- Vanta Branding Case Study (SaaS) (3:11)
- SaaS Product Marketing Case Study (Screenpal) (13:37)
- 15 Ways to Get Demo Requests SaaS Demo Requests & Customers (3:27)
- SaaS Positioning Worksheet - Part A (16:35)
- SaaS Positioning Worksheet - Part B (12:03)
- SaaS Sales Demos that Sell! (5:15)
- Lead generation is incredibly easy (4:41)
- Outbound marketing crushes inbound (9:35)
- $1M in SaaS Sales Pipeline! (5:47)
- LinkedIn Lead Generation with Mailchimp Nurturing (5:41)
- Email nurturing after signing up for a free account - part 1 (14:38)
- Email nurturing after signing up for a free account - part 2 (11:18)
- 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!
- SaaS Marketing Playbook - Part A
- SaaS Startups Are Not Greedy Enough! (2:26)
- SaaS Marketing Time Horizons (12:24)
- Growing your B2B SaaS Quickly by Following Lacoste (4:40)
- SaaS Marketing Playbook - Part B
- Boston Consulting Group
- Big SaaS Demand Generation Mistake (4:24)
- Big strategic mistake!
- SaaS Funnel Conversion Issues + Funnel Excel Template (14:53)
- Influencer marketing and keyword research (11:23)
- The Future of SaaS Marketing (3:45)
- PLG
- The key to Product Led Growth is a wider top-of-funnel (2:54)
- What can we learn about product-led growth from free-to-play games? (6:34)
- Gamification: the Frontier of Product-Led Growth (11:59)
- Jason Lemkin on Freemium
- Quiz: Product Led Growth
- Habit Forming Products (15:19)
- Product Led Habit Formation
- One simple trick (4:44)
- Do not require a work email! (9:23)
- What does product-led mean? (2:51)
- The end user is king (3:35)
- Usage-Based Trials (4:45)
- Changing people's minds with PLG
- Product Led Growth with RocketReach: The Usage Experience (6:46)
- Sample nurture emails and tips
- SaaS Case Studies
- Sign-up process (7:33)
- Closure (3:53)
- Don't ask for annoying information upfront (5:45)
- Visibility (2:41)
- How to change people's minds (9:41)
- Addressing Objections (6:52)
- Addressing Objections 2 (7:49)
- Word of Mouth (1:39)
- Freemium vs. Free Trial
- Familiarity (3:30)
- Product led conversion benchmarks
- LinkedIn Advertising Mistakes (7:01)
- Lead Gen Forms (8:03)
- Negative targeting (3:02)
- Bidding (2:06)
- Nurturing (2:51)
- Canva (6:52)
- Simple Video Ad Example (5:03)
- StorytellingVideoExample (6:30)
- Talkatoo Ad Video (1:23)
- Message Ad (5:33)
- Message Ad Example 2 - Demo (7:14)
- Special Incentives (5:24)
- Conversation Ads (9:26)
- Text Ads Examples (5:33)
- UTM and Insight Tag (4:36)
- Image Ads 1 (8:29)
- Image ads 2 (6:20)
- Lead Generation Campaign Example - Consulting (9:24)
- Carousel Ads converted (2:35)
- Objectives (14:46)
- Targeting (12:27)
- Default Campaign Group (1:04)
- Pre-Filled Forms (3:42)
- LinkedIn Audience Network (4:12)
- Skrapp.io (3:32)
- Matched Audiences (3:49)
- Accounts Assets - Lead Gen Form (2:28)
- Website demographics (3:32)
- Campaign demographics (1:46)
- Campaign performance (3:19)
- Funnel Template (12:48)
- 3 things worth testing (16:08)
- Not taking you up on hard offer (9:47)
- Moving up the funnel (6:56)
- Awareness & Education (3:53)
- Retargeting (4:23)
I have 14 years of experience marketing for software companies including Sony, a Google-backed startup, a Google-accelerator startup, bootstrapped startups & Series A-D SaaS companies. I also have an MBA from Northwestern's University's Kellogg School of Management and published several books on marketing.
Part 1 - Major Considerations in SaaS Marketing
Part 2 - Product Led Growth
Part 3 - LinkedIn Ads
Part 4 - SaaS Lead Nurturing
Part 5 - High Level Product Marketing Templates
Part 6 - Growth Hacking
[Tutorials, Templates, Lectures, Case Studies, Frameworks, PDF Playbooks, and More!]
Your instructor
Dekker Fraser, MBA
Management Experience
- Global Product Marketing Manager for Sony PlayStation
- Vice President of Marketing for Talkatoo
- Senior Product Marketing Manager for Webgility
- Product Marketing Manager for Rocket Lawyer
- Director of Marketing for Ironclad Games / Flame Design
- SaaS Marketing Consultant
Education
- MBA in Marketing from Northwestern University - Kellogg School of Management
- Leadership Essentials from Columbia Business School
- Bachelor of Commerce from Mount Allison University
- Presidential Scholar
Selected Publications
- Product Launch: How to Go to Market
- How to Become a Product Marketing Manager - Bestseller
- Proven Methods for Lead Generation and Customer/User Acquisition - Highest rated
Academic & Volunteer
- 1 Million Enrollments
- University MBA Program Advisor
- College Marketing Lecturer for Digital Marketing & Business Analytics
- Division Director and VP of Membership for Toastmasters International
- Board of Directors for a charity