Taplio 1 | Dekker Fraser

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Master B2B LinkedIn Advertising!

Bottom of Funnel LinkedIn Marketing Ads

Introduction to LinkedIn Marketing (11:48)
Message Ads (LinkedIn Ads) (12:54)
Message Ads Tutorial (12:31)
Conversation Ads (LinkedIn Ads) (7:32)
Conversation Ads Tutorial (7:51)
LinkedIn Sales Navigator & Outreach (16:00)
Image Ads 1 (LinkedIn Marketing) (17:04)
Lead Generation Image Ads with Mailchimp Nurturing (5:41)
Image Ads 2 (LinkedIn Marketing) (4:52)
Image Ads 3 (LinkedIn Marketing) (5:09)
Image Ad Tutorial (4:24)
Video Ads (LinkedIn Marketing) (5:46)
Video Ads Tutorial (4:01)
Text Ads for LinkedIn (4:14)
Other LinkedIn Marketing (19:51)
Targeting Options in 2024 (9:39)
Matched Audiences for LinkedIn Marketing (4:32)
Part 1 Slides

LinkedIn Organic Marketing at Scale - Using AI & Automation

Taplio 1 (1:41)
Taplio 2 (4:38)
Taplio 3 (1:52)
Taplio 4 (2:56)
AI & Automation Quiz
Taplio Presentation

Top & Middle of Funnel LinkedIn Marketing Ads

Introduction A - LinkedIn Marketing (5:21)
Introduction B - LinkedIn Marketing (12:04)
Introduction C - LinkedIn Marketing (4:27)
Brand Unaware A - LinkedIn Marketing (9:58)
NEW! LinkedIn Thought Leader Ads (2:57)
Thought Leader Ad Example (0:54)
Engagement Boost (Tutorial) (5:19)
Video Views & Brand Awareness Boost [Tutorial] (3:56)
Video Views vs Awareness Reach (1:14)
Brand Unaware B - LinkedIn Marketing (18:36)
Problem Unaware - LinkedIn Marketing (4:08)
Category Unaware - LinkedIn Marketing (6:42)
Creating an Event (Tutorial) (4:16)
LinkedIn Live Example
Deleting an Event
Product Unaware - LinkedIn Marketing (7:02)
Other 1 - LinkedIn Marketing (4:15)
Other 2 - LinkedIn Marketing (13:26)
LinkedIn Ads Benchmarks
Part 2 Slides

LinkedIn Advertising: Quick Fixes

Most common mistakes I see in LinkedIn advertising (7:01)
Fixing LinkedIn problem 1 with lead gen forms (8:02)
Fixing LinkedIn problem 2 with negative targeting (3:01)
Fixing LinkedIn problem 3 with bidding (2:05)
Fixing LinkedIn problems 4 & 5 with nurturing (2:50)

LinkedIn Video Ads

Creating a simple LinkedIn video ad in Canva (6:51)
Simple & successful LinkedIn video ad example (5:02)
Storytelling LinkedIn video ad example (6:29)
LinkedIn Video Ad for Maximizing Views (3:54)
Marketing Video Example (1:23)

LinkedIn Message/Inbox Ads & Conversation Ads

LinkedIn Message Ad Example (5:32)
LinkedIn Message Ad Example 2 (7:13)
SPECIAL INCENTIVES! (5:15)
LinkedIn Conversation Ads (9:25)
"How I Generated 5X Return From One LinkedIn Conversations Ads Campaign"
LinkedIn WARNING about message ad KPIs! (5:23)
LinkedIn: More Warnings (2:06)

LinkedIn Text Ads

LinkedIn Text Ad Examples (5:32)
LinkedIn Text Ads - UTM Tracking and Insights Tag (4:35)

LinkedIn Image & Carousel Ads

LinkedIn image ads 1 (8:28)
LinkedIn image ads 2 (6:19)
LinkedIn image ad campaign example (SaaS consulting) (9:23)
LinkedIn Carousel ads (2:35)

General LinkedIn Advertising

Choosing the right LinkedIn campaign objective (14:45)
LinkedIn Targeting (12:26)
Warning about the default campaign group in LinkedIn (1:03)
LinkedIn Pre-filled forms! (3:41)
LinkedIn Audience Network (4:11)
LinkedIn email scraping (3:31)
LinkedIn matched audiences (3:48)
LinkedIn account assets - lead gen forms (2:27)
LinkedIn website demographics (3:31)
LinkedIn campaign demographics (1:45)
LinkedIn campaign performance (3:19)
B2B Marketing Funnel Benchmarks for LinkedIn Marketing Performance (11:47)
OPTIONAL: Why you should NOT use BANT to define Sales Qualified Opportunities
Funnel Template (12:47)
The 3 Big Things to Test with LinkedIn (16:07)
What if pushing people to consultations and demos doesn't work? (9:46)
What if the lead generation still isn't working? (6:55)
LinkedIn Awareness & Education Campaigns (3:52)
LinkedIn Retargeting (4:22)
LinkedIn FUNNEL CAMPAIGN EXAMPLE USING RETARGETING! (9:27)

Account Based LinkedIn Marketing Advertising Example

Company/account targeting in LinkedIn (6:00)
ABM campaign to target accounts in LinkedIn (5:30)
Setting up ABM campaign in LinkedIn (8:59)
Setting up ABM ad in LinkedIn (9:05)
Finishing ABM conversation ad in LinkedIn (7:50)
Measuring performance of LinkedIn (3:11)
Personal level targeting in LinkedIn (4:18)
Integrations with LinkedIn (3:23)
Advanced LinkedIn Advertising

Full-Funnel LinkedIn Advertising & Video

Avoid Gating Content (6:59)
Assignment: Ungated LinkedIn Content
Direct-Response vs Brand Awareness (6:40)
Out of Market Buyers (3:38)
Assignment: In-Market Buyers
In Market Targeting (13:47)
Awareness Advertising (6:38)
Awareness Marketing Stages (3:40)
Frequency & Reach (7:40)
Repetition (7:17)
Awareness Campaign Example (9:31)
Video as Direct Response (4:35)
Cheaper Video Views Campaign (4:28)
Video Creative (2:18)
Different Objective, Same Outcome (2:00)
Comparing Video Metrics across Platforms (6:19)
Comparing Videos within a Campaign (5:41)
Lower CPC Creative (2:41)
Comparing Video Views between Campaigns (1:46)
When to Use LinkedIn Ads vs Other Ads (10:04)
5 Ways to Boost B2B Awareness on LinkedIn (6:09)

Research & Testing with LinkedIn Advertising

When Everything Fails (6:42)
Using LinkedIn Ads for Research? (2:42)
Economies of Scale (5:43)
Where to Use LinkedIn for Research (1:38)

Advanced Targeting Considerations with LinkedIn Ads

Negative Targeting (3:58)
Positive Targeting (6:26)
Demographic Targeting (3:35)

Bidding, New Ad Types, Key Pointers, Boosts

Event Ads (8:21)
Bidding (21:46)
Spotlight Ads (8:54)
Key Pointers (13:47)
High Level Considerations in B2B Marketing (6:24)
Boosting Organic Posts (5:44)

Appendix: Tech Industry Examples for LinkedIn Ads

Stage 1 (5:07)
Stage 2 (11:06)
Facebook B2B Advertising

Taplio 1

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