Now you can get fast results from LinkedIn advertising in this new, groundbreaking course!

This course comes to you from a Silicon Valley marketing veteran with the #1 MBA for marketing. Dekker Fraser has been advertising on LinkedIn since 2011 and has held such notable positions at VP of Marketing for a Google accelerator startup & Global Marketing Manager for PlayStation.

By the end of this B2B advertising course, you will know how to...

• Book sales meetings & acquire customers quickly using LinkedIn ads
• Generate requests for demos, quotes, consultations & free trials for under $30!
• Fix common LinkedIn lead generation mistakes
• Scrape LinkedIn for emails that can be used for advertising on Twitter & Facebook + cold email marketing (hint: this is super cheap and automatic!)

I provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies...and explain why they were successful...and how you can be too!

I'll transform you into a master LinkedIn advertiser.

I'll walk you through how to generate leads and solve critical problems like paying too much for leads or not getting enough responses because you haven't hit the right funnel stage.

Other topics...

• New! Account-Based Marketing (ABM) Tutorials
• Nurture leads (with marketing automation)
• Use LinkedIn ads to improve other social media marketing / social media advertising
• Use LinkedIn advertising analytics
• Bid properly to minimize expenditures

BONUS: this course includes the LinkedIn Advertising Tip Sheet PDF

See some of my most effective ads so you can replicate them!

Key sections...

• LinkedIn video ads
• LinkedIn image ads
• LinkedIn text ads
• LinkedIn carousel ads
• LinkedIn message ads (including the new conversation/chatbot ads)
• Full-funnel LinkedIn advertising campaigns
  
  

PART 2 INCLUDED! ADVANCED LINKEDIN ADVERTISING

Learn how to build more scalable, full-funnel campaigns instead of just chasing the low-hanging fruit with lead generation.

• Targeting in-market and out-of-market buyers with different approaches
• Awareness marketing
• Frequency, reach, and other metrics such as the price to get people to consume videos
• Bidding strategies to lower your costs
• Video marketing in detail with B2B examples
• Full-funnel demand generation (not just direct-response)
• Sophisticated awareness marketing that segues automatically into lead generation
• Targeting & testing with LinkedIn
• Applied B2B marketing strategy considerations
• Monitoring KPIs such as reach and frequency
• Building scalable campaigns
• Using LinkedIn for research
• Spotlight ads, NEW event ads & organic post boosts
• Fixing failed campaigns and diagnosing strategic and tactical problem