Persuasive Copywriting
-
Writing Body Copy (10:56)
-
Ultimate Sales Letter (29:15)
-
35 proven headline formulas (6:05)
-
Tactical Copywriting Frameworks (11:00)
-
Headlines copywriting advice from David Ogilvy (3:57)
-
2 Types of Copywriting (3:39)
-
Lessons from Building a Story Brand (15:18)
-
Cashvertising 1 (4:56)
-
Cashvertising 2 (8:13)
-
Cashvertising 3 (7:02)
-
Cashvertising 4 (7:59)
-
Cashvertising 5 (7:25)
-
Case Study on the 2 Types of Copywriting (2:43)
-
Hooks (2:48)
-
Easy Ad Formula
-
Headline Examples from Apple
-
Exactly What to Say: The Magic Words (8:40)
-
Headline Copywriting (9:15)
-
White Paper Copywriting Example (4:28)
-
Copywriting Examples
-
What are you selling?
-
Deliverability Checklist (10:00)
-
14 Tips for Writing YouTube Titles
-
Writing Case Studies Copy (12:00)
-
Copywriting for long-term growth part 3 (7:15)
-
10 Ways to Write Your First Paragraph (8:47)
-
8 Copywriting Tricks Used by Apple
-
Aids to headline copywriting (5:31)
-
7 steps to successful ads & 5 principles of copywriting (4:54)
-
2 Types of B2C Copywriting (12:37)
-
Examples - Copywriting for Short-Term Sales
-
Copywriting for long-term growth part 1 (6:07)
-
Copywriting for long-term growth part 2 (5:43)
-
ADPLAN framework to evaluate copywriting (5:12)
-
Color Copywriting
-
Copywriting Example - Facebook Advertising
-
Luxury Copywriting Case: Canada Goose
-
Magic Words (13:45)
My Framework For High-Level Copywriting
-
Psychology 1 - Reactance Copywriting (8:54)
-
Introduction & Stages (7:15)
-
Copywriting Funnel 1 (11:55)
-
Copywriting Funnel 2 (18:58)
-
OPTIONAL: Building a Funnel Campaign in LinkedIn (9:28)
-
Chatbot Example (Continued) (7:55)
-
Psychology 2 - Endowment Copywriting (7:42)
-
Psychology 3 - Distance Copywriting (6:14)
-
Psychology 4 - Uncertainty Copywriting (7:49)
-
Psychology 5 - Corroborating Evidence Copywriting (6:35)
-
SPF Copywriting Framework Workbook (13:32)
B2B Copywriting Mistakes
Copywriting Case Studies
Killer Copywriting Tips & Tricks
Email Copywriting
-
18 Rules to Automate Cold Emails & Score Big Contracts! (19:07)
-
Email Copywriting Tip #1 (9:59)
-
Email Copywriting Tip #2 (6:25)
-
Email Copywriting Tip #3 (6:44)
-
Email Copywriting Tip #4 (4:03)
-
Email Copywriting Tip #5 (6:11)
-
Email Copywriting Tip #6 (6:37)
-
Email Copywriting Tip #6 Explained (8:22)
-
Email Copywriting Case Study (6:39)
-
Measuring Success - Email Copywriting (2:36)
-
Cold Email Slides
-
Your List A (1:50)
-
Your List B (3:11)
-
Your List C (4:03)
-
Your List D (3:31)
-
Your List E (2:29)
-
Your List F (3:10)
-
Getting Emails from LinkedIn Sales Navigator (5:27)
-
New Email + Warming It Up (3:56)
-
Promote Your Offer, Not Your Product (2:28)
-
Hard Offer 1 (2:27)
-
Hard Offer 2 (2:38)
-
Ecommerce Email Marketing Software Omnisend (19:15)
-
Mailchimp with LinkedIn Lead Generation (5:41)
Website Content Writing - Shopify Plus Case
B2B Funnel Content Examples
Other B2B Content Creation
-
Direct Mail - Classic (8:10)
-
Direct Mail (6:52)
-
Industrial Advertisements (4:48)
-
My #1 Piece of Advice for PR & Event Content (4:59)
-
Article (5:26)
-
Interactive Content (Optional)
-
Article Focused on Problems (2:21)
-
Salesy BOFU Content (5:52)
-
Default Positioning (3:54)
-
Appendix: writing copy with artificial intelligence!
Lead Nurturing Copywriting
-
3-2-1 Strategy - Salesforce (4:56)
-
3-2-1 Strategy - HubSpot (4:07)
-
3-2-1 Strategy - MailChimp (1:44)
-
When Do You Send Leads to Sales 1 (5:51)
-
When do you send leads to Sales 2 (3:11)
-
When do you Send Leads to Sales 3 (10:55)
-
Always Promote Your Hard Offer or MQL Offer (9:09)
-
White Paper Nurturing 1 (5:56)
-
White Paper Nurturing 2 (14:36)
-
White Paper Nurturing 3 (16:18)
-
White Paper Nurturing 4 (6:20)
-
White Paper Nurturing 5 (5:23)
-
White Paper Nurturing 6 (26:55)
-
White Paper Nurturing 7 (8:44)
-
White Paper Nurturing 8 (4:07)
-
White Paper Nurturing 9 (16:21)
-
Nurturing people after they sign up for a free trial A (14:38)
-
Nurturing people after they sign up for a free trial B (11:18)
Direct-Response Copywriting
Combining Direct & Brand Marketing
Profiting from Surprise
Appendix
