Copywriting with Dekker: The Only Copy Course You Ever Need!
Your Instructor
Management Experience
Global Product Marketing Manager for Sony PlayStation
Vice President of Marketing for Talkatoo
Senior Product Marketing Manager for Webgility
Product Marketing Manager for Rocket Lawyer
Director of Marketing for Ironclad Games / Flame Design
SaaS Marketing Consultant
Education
MBA in Marketing from Northwestern University - Kellogg School of Management Leadership Essentials from Columbia Business School Bachelor of Commerce from Mount Allison University
Presidential Scholar Selected
Publications
Product Launch: How to Go to Market
How to Become a Product Marketing Manager
Academic & Volunteer Experience
1 Million Enrollments
University MBA Program Advisor
College Marketing Lecturer for Digital Marketing & Business Analytics
Division Director and VP of Membership for Toastmasters International
Board of Directors for a charity
Course Curriculum
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StartWriting Body Copy (10:56)
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StartUltimate Sales Letter (29:15)
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Start35 proven headline formulas (6:05)
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StartTactical Copywriting Frameworks (11:00)
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StartHeadlines copywriting advice from David Ogilvy (3:57)
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Start2 Types of Copywriting (3:39)
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StartLessons from Building a Story Brand (15:18)
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StartCashvertising 1 (4:56)
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StartCashvertising 2 (8:13)
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StartCashvertising 3 (7:02)
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StartCashvertising 4 (7:59)
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StartCashvertising 5 (7:25)
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StartCase Study on the 2 Types of Copywriting (2:43)
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StartHooks (2:48)
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StartEasy Ad Formula
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StartHeadline Examples from Apple
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StartExactly What to Say: The Magic Words (8:40)
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StartHeadline Copywriting (9:15)
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StartWhite Paper Copywriting Example (4:28)
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StartCopywriting Examples
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StartWhat are you selling?
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StartDeliverability Checklist (10:00)
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Start14 Tips for Writing YouTube Titles
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StartWriting Case Studies Copy (12:00)
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StartCopywriting for long-term growth part 3 (7:15)
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Start10 Ways to Write Your First Paragraph (8:47)
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Start8 Copywriting Tricks Used by Apple
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StartAids to headline copywriting (5:31)
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Start7 steps to successful ads & 5 principles of copywriting (4:54)
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Start2 Types of B2C Copywriting (12:37)
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StartExamples - Copywriting for Short-Term Sales
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StartCopywriting for long-term growth part 1 (6:07)
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StartCopywriting for long-term growth part 2 (5:43)
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StartADPLAN framework to evaluate copywriting (5:12)
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StartColor Copywriting
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StartCopywriting Example - Facebook Advertising
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StartLuxury Copywriting Case: Canada Goose
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StartMagic Words (13:45)
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StartPsychology 1 - Reactance Copywriting (8:54)
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StartIntroduction & Stages (7:15)
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StartCopywriting Funnel 1 (11:55)
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StartCopywriting Funnel 2 (18:58)
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StartOPTIONAL: Building a Funnel Campaign in LinkedIn (9:28)
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StartChatbot Example (Continued) (7:55)
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StartPsychology 2 - Endowment Copywriting (7:42)
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StartPsychology 3 - Distance Copywriting (6:14)
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StartPsychology 4 - Uncertainty Copywriting (7:49)
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StartPsychology 5 - Corroborating Evidence Copywriting (6:35)
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StartSPF Copywriting Framework Workbook (13:32)