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Copywriting with Dekker: The Only Copy Course You Ever Need!
Persuasive Copywriting
Writing Body Copy (10:56)
Ultimate Sales Letter (29:15)
35 proven headline formulas (6:05)
Tactical Copywriting Frameworks (11:00)
Headlines copywriting advice from David Ogilvy (3:57)
2 Types of Copywriting (3:39)
Lessons from Building a Story Brand (15:18)
Cashvertising 1 (4:56)
Cashvertising 2 (8:13)
Cashvertising 3 (7:02)
Cashvertising 4 (7:59)
Cashvertising 5 (7:25)
Case Study on the 2 Types of Copywriting (2:43)
Hooks (2:48)
Easy Ad Formula
Headline Examples from Apple
Exactly What to Say: The Magic Words (8:40)
Headline Copywriting (9:15)
White Paper Copywriting Example (4:28)
Copywriting Examples
What are you selling?
Deliverability Checklist (10:00)
14 Tips for Writing YouTube Titles
Writing Case Studies Copy (12:00)
Copywriting for long-term growth part 3 (7:15)
10 Ways to Write Your First Paragraph (8:47)
8 Copywriting Tricks Used by Apple
Aids to headline copywriting (5:31)
7 steps to successful ads & 5 principles of copywriting (4:54)
2 Types of B2C Copywriting (12:37)
Examples - Copywriting for Short-Term Sales
Copywriting for long-term growth part 1 (6:07)
Copywriting for long-term growth part 2 (5:43)
ADPLAN framework to evaluate copywriting (5:12)
Color Copywriting
Copywriting Example - Facebook Advertising
Luxury Copywriting Case: Canada Goose
Magic Words (13:45)
My Framework For High-Level Copywriting
Psychology 1 - Reactance Copywriting (8:54)
Introduction & Stages (7:15)
Copywriting Funnel 1 (11:55)
Copywriting Funnel 2 (18:58)
OPTIONAL: Building a Funnel Campaign in LinkedIn (9:28)
Chatbot Example (Continued) (7:55)
Psychology 2 - Endowment Copywriting (7:42)
Psychology 3 - Distance Copywriting (6:14)
Psychology 4 - Uncertainty Copywriting (7:49)
Psychology 5 - Corroborating Evidence Copywriting (6:35)
SPF Copywriting Framework Workbook (13:32)
B2B Copywriting Mistakes
Copywriting Mistakes 1 (5:43)
Copywriting Mistakes 2 (9:21)
B2B Copywriting Mistakes
Copywriting Case Studies
Case Studies 1 (15:52)
Maximizing Video Views (3:55)
PAS Copywriting (8:00)
Case Studies 2 (8:22)
Killer Copywriting Tips & Tricks
Killer Copywriting Tips (7:37)
Copywriting Persuasion (8:44)
Applied Persuasion (1:15)
Copywriting Presentation Slides
Email Copywriting
18 Rules to Automate Cold Emails & Score Big Contracts! (19:07)
Email Copywriting Tip #1 (9:59)
Email Copywriting Tip #2 (6:25)
Email Copywriting Tip #3 (6:44)
Email Copywriting Tip #4 (4:03)
Email Copywriting Tip #5 (6:11)
Email Copywriting Tip #6 (6:37)
Email Copywriting Tip #6 Explained (8:22)
Email Copywriting Case Study (6:39)
Measuring Success - Email Copywriting (2:36)
Cold Email Slides
Your List A (1:50)
Your List B (3:11)
Your List C (4:03)
Your List D (3:31)
Your List E (2:29)
Your List F (3:10)
Getting Emails from LinkedIn Sales Navigator (5:27)
New Email + Warming It Up (3:56)
Promote Your Offer, Not Your Product (2:28)
Hard Offer 1 (2:27)
Hard Offer 2 (2:38)
Ecommerce Email Marketing Software Omnisend (19:15)
Mailchimp with LinkedIn Lead Generation (5:41)
Website Content Writing - Shopify Plus Case
Shopify 1 (8:41)
Shopify 2 (8:07)
Shopify & McKinsey Framework (9:24)
Shopify & Brand Language (6:25)
Content Analysis (8:10)
Psychology & Industries (10:13)
Soft Content (2:28)
Blog and More (7:47)
Stages of Awareness (6:46)
PAS Formula (2:08)
Slides
B2B Funnel Content Examples
Funnel Content Intro (2:28)
Buyer's Guide (8:37)
Survey Reports (9:27)
Webinar (5:21)
Case Study 1 (3:40)
Case Study 2 (2:35)
Other B2B Content Creation
Direct Mail - Classic (8:10)
Direct Mail (6:52)
Industrial Advertisements (4:48)
My #1 Piece of Advice for PR & Event Content (4:59)
Article (5:26)
Interactive Content (Optional)
Article Focused on Problems (2:21)
Salesy BOFU Content (5:52)
Default Positioning (3:54)
Appendix: writing copy with artificial intelligence!
Lead Nurturing Copywriting
3-2-1 Strategy - Salesforce (4:56)
3-2-1 Strategy - HubSpot (4:07)
3-2-1 Strategy - MailChimp (1:44)
When Do You Send Leads to Sales 1 (5:51)
When do you send leads to Sales 2 (3:11)
When do you Send Leads to Sales 3 (10:55)
Always Promote Your Hard Offer or MQL Offer (9:09)
White Paper Nurturing 1 (5:56)
White Paper Nurturing 2 (14:36)
White Paper Nurturing 3 (16:18)
White Paper Nurturing 4 (6:20)
White Paper Nurturing 5 (5:23)
White Paper Nurturing 6 (26:55)
White Paper Nurturing 7 (8:44)
White Paper Nurturing 8 (4:07)
White Paper Nurturing 9 (16:21)
Nurturing people after they sign up for a free trial A (14:38)
Nurturing people after they sign up for a free trial B (11:18)
Direct-Response Copywriting
Demand Generation Content And Journey Mapping (2:16)
Email 1 (3:45)
Email 2 (3:03)
3 Things Worth Testing With Direct-Response Copywriting (16:08)
Content Marketing & Copywriting Mistakes For Demand Generation (4:20)
Don't Require A Work Email (6:09)
Combining Direct & Brand Marketing
Convergence 1 (7:04)
Convergence 2 (7:37)
Convergence 3 (8:16)
Profiting from Surprise
Pow! Profiting from Surprise (22:02)
Appendix
Appendix
Psychology 4 - Uncertainty Copywriting
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