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Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur
Startup Marketing Tips & What to Avoid
Be Specific with your Marketing! (17:54)
Avoid Big Capital Expenditures A (13:57)
Avoid Big Capital Expenditures B (7:15)
Borrow Credibility, Don't Build It (7:51)
Approaching Influencers (7:10)
Leveraging & Repurposing Existing Content (OPTIONAL)
Latch onto Larger Companies 1 (2:14)
Latch onto Larger Companies 2 (2:38)
Avoid Perfectionism & Take Non-Financial Risks (7:20)
Marketplaces 1 (6:49)
Marketplaces 2 (7:42)
ASO 1 - Keyword Research (12:26)
ASO 2 - Optimization (9:59)
Startups Quiz
Public Relations for Startups
PR Introduction (16:52)
Easy Public Relations Pitch- HARO (1:11)
$1M in 12 Days: Case Study
Concept Cars
Soliciting for Public Relations 1 (4:50)
TEMPLATE to pitch bloggers/journalists.
Perfect Pitch (Based on Science) (6:03)
Getting Published in Major Publications
Startup PR Case Study: Luggage
Easiest Way to Get Published - HARO (Help A Reporter Out) (1:43)
15 HARO Rules (3:42)
Sample HARO Pitch (2:12)
HARO PR Pitch Templates from DigiGrow
Soliciting for Public Relations 2 (16:15)
SparkToro (9:38)
PR Storytelling 1 (9:29)
PR Storytelling 2 (9:25)
PR Storytelling 3 (8:32)
PR Storytelling 4 (7:52)
Public Relations Storytelling Examples (5:58)
PR Storytelling Quiz
Dramatization Examples
PR Crisis Management (2:44)
Profiting from Surprise (22:02)
Advice from the YouTube Formula (1:46)
My #1 Piece of Advice for PR & Event Content (4:59)
Personal Branding Public Relations
Gong Example
Public Relations Examples (Storytelling)
Building a Story Brand (15:18)
Unconventional PR 1 (6:26)
Scaling Public Relations 1 (1:09)
Unconventional PR 2 (4:00)
Scaling Public Relations 2 (10:45)
Udemy's PR
PR Stunt Case Study: Ikea
How to Become Famous in 2 Months (4:20)
Platform: Get Noticed in a Busy World (26:59)
Pay Journalists Directly (1:41)
Word of Mouth Marketing
Word Of Mouth 1 (15:13)
Word Of Mouth Drivers (11:13)
Tips to Generate Word of Mouth Growth Hacking (13:49)
Word of Mouth Growth Hacking Worksheet (6:45)
Canva Word of Mouth Growth Hacking Case Study (3:46)
Viral Content Growth Hacking (4:36)
Viral Word of Mouth in the Book Industry (9:45)
Beard Bib Example - Virality
Growth Hacking Introduction & Key Concepts
The 3 Principles of Growth Hacking (4:44)
Example of 3 Growth Hacking Principles (5:14)
Supply & Demand Growth Hacking (2:40)
Example - Low Supply Growth Hacking (4:08)
Economies of Scale or Leverage (4:05)
Growth Hacking Tactic for Economies of Scale (3:39)
Marketing Psychology Growth Hacking (2:17)
Example - Marketing Psychology Growth Hacking (2:23)
Growth Hacking Mistakes (9:33)
Look for Big Opportunities, Not just Problems (4:37)
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!
Growth Hacker Marketing (25:57)
Easy Approaches to Growth Hacking Acquisition & Lead Generation
Lead Generation is Easy (4:41)
Pay People to Talk to Sales (15:37)
Enter Low Supply Channels: Easy Growth Hacking (11:21)
Market Your Offer Instead of Your Product (2:28)
Marketing Low Ticket Offers
Low Ticket Marketing (4:50)
Growth Hacking Network Effects & 2-Sided Markets
Seeding Markets with Network Effects (10:54)
Seeding 2-Sided Markets (6:36)
Airbnb Growth Hacking Case Study (5:14)
Appendix
Approaching Influencers
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