14-year startup marketing veteran teaches how to
Take your startup from 0 to $1,000,000
Get started now!
- 4.8 ⭐⭐⭐⭐⭐
- 41,014 students
- 8.5 hours in-demand video
- 16 articles
- Lifetime access
Attention Founders: for 14 years, I worked for some of the most successful startups at various stages of growth:
- Google-backed software company (Series-D)
- Amazon startup that partnered with Intuit (Series-A)
- Google accelerator startup (Pre-Seed)
- Award-winning video game studio with millions sold (Bootstrapped)
I also helped countless other startups with their marketing.
In this course, I provide a roadmap to maximize your chances of reaching a million dollars as soon as possible.
Key Lessons:
- How to piggyback off larger companies to skyrocket your success
- Low-budget marketing tactics that work
- Leveraging influencers
- Dominating marketplaces like Amazon & app stores
- How to maximizing results without being a perfectionist
- Easy startup PR tactics to get published
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How to generate free word-of-mouth
- Template with step-by-step instructions
- 3 growth hacking drivers
- Modern lead generation and customer acquisition
- Real examples of successful campaigns
- BIG startup marketing mistakes (and how to avoid them)
- How to spend your marketing budget wisely & avoid big wasted expenses
Other takeways:
- Cold emails
- Marketing automation
- Fast revenue growth
- Risk taking
- Business development
- App store listing optimization
- Growth hacking case studies
- Beating the competition when you're small
- How to generate a sales pipeline quickly
Sincerely,
Dekker Fraser, MBA
Your Instructor
Management Experience
Global Product Marketing Manager for Sony PlayStation
Vice President of Marketing for Talkatoo
Senior Product Marketing Manager for Webgility
Product Marketing Manager for Rocket Lawyer
Director of Marketing for Ironclad Games / Flame Design
SaaS Marketing Consultant
Education
MBA in Marketing from Northwestern University - Kellogg School of Management Leadership Essentials from Columbia Business School Bachelor of Commerce from Mount Allison University
Presidential Scholar Selected
Publications
Product Launch: How to Go to Market
How to Become a Product Marketing Manager
Academic & Volunteer Experience
1 Million Enrollments
University MBA Program Advisor
College Marketing Lecturer for Digital Marketing & Business Analytics
Division Director and VP of Membership for Toastmasters International
Board of Directors for a charity
Course Curriculum
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StartBe Specific with your Marketing! (17:54)
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StartAvoid Big Capital Expenditures A (13:57)
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StartAvoid Big Capital Expenditures B (7:15)
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StartBorrow Credibility, Don't Build It (7:51)
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StartApproaching Influencers (7:10)
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StartLeveraging & Repurposing Existing Content (OPTIONAL)
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StartLatch onto Larger Companies 1 (2:14)
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StartLatch onto Larger Companies 2 (2:38)
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StartAvoid Perfectionism & Take Non-Financial Risks (7:20)
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StartMarketplaces 1 (6:49)
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StartMarketplaces 2 (7:42)
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StartASO 1 - Keyword Research (12:26)
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StartASO 2 - Optimization (9:59)
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StartStartups Quiz
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StartPR Introduction (16:52)
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StartEasy Public Relations Pitch- HARO (1:11)
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Start$1M in 12 Days: Case Study
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StartConcept Cars
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StartSoliciting for Public Relations 1 (4:50)
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StartTEMPLATE to pitch bloggers/journalists.
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StartPerfect Pitch (Based on Science) (6:03)
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StartGetting Published in Major Publications
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StartStartup PR Case Study: Luggage
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StartEasiest Way to Get Published - HARO (Help A Reporter Out) (1:43)
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Start15 HARO Rules (3:42)
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StartSample HARO Pitch (2:12)
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StartHARO PR Pitch Templates from DigiGrow
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StartSoliciting for Public Relations 2 (16:15)
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StartSparkToro (9:38)
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StartPR Storytelling 1 (9:29)
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StartPR Storytelling 2 (9:25)
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StartPR Storytelling 3 (8:32)
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StartPR Storytelling 4 (7:52)
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StartPublic Relations Storytelling Examples (5:58)
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StartPR Storytelling Quiz
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StartDramatization Examples
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StartPR Crisis Management (2:44)
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StartProfiting from Surprise (22:02)
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StartAdvice from the YouTube Formula (1:46)
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StartMy #1 Piece of Advice for PR & Event Content (4:59)
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StartPersonal Branding Public Relations
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StartGong Example
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StartPublic Relations Examples (Storytelling)
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StartBuilding a Story Brand (15:18)
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StartUnconventional PR 1 (6:26)
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StartScaling Public Relations 1 (1:09)
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StartUnconventional PR 2 (4:00)
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StartScaling Public Relations 2 (10:45)
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StartUdemy's PR
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StartPR Stunt Case Study: Ikea
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StartHow to Become Famous in 2 Months (4:20)
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StartPlatform: Get Noticed in a Busy World (26:59)
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StartPay Journalists Directly (1:41)
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StartWord Of Mouth 1 (15:13)
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StartWord Of Mouth Drivers (11:13)
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StartTips to Generate Word of Mouth Growth Hacking (13:49)
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StartWord of Mouth Growth Hacking Worksheet (6:45)
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StartCanva Word of Mouth Growth Hacking Case Study (3:46)
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StartViral Content Growth Hacking (4:36)
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StartViral Word of Mouth in the Book Industry (9:45)
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StartBeard Bib Example - Virality