7 Rules for brand growth | Dekker Fraser

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YouTube Marketing with Dekker

AI Video Generation

InVideo: Generate Videos in Minutes with AI (15:22)

Advice from The YouTube Formula

Advice from the YouTube Formula 2 (7:03)
Advice from the YouTube Formula 1 (6:22)
Advice from the YouTube Formula 3 (6:42)
Advice from the YouTube Formula 4 (5:58)
Advice from the YouTube Formula 5 (9:42)

YouTube Channel Analytics

YouTube Channel Analytics in YouTube Studio (6:19)
YouTube Keyword Research (5:06)

Alex Hermozi's Formulas

Alex Hermozi's Formulas

YouTube Advertising

YouTube Ad Types, Objectives & Campaign Subtypes (4:19)
Creating a YouTube Ad Campaign 1 (7:28)
Video Views Campaign Instructions (For Social Proof Only)
Video Views vs Awareness Reach (1:14)
Royalty-Free Music & Sound Effects for YouTube Videos
Placements, Keywords, Topics & Negative Targeting (5:51)
Keyword Targeting
YouTube Audiences (6:06)
Custom Audiences YouTube (4:44)
Combined Audiences YouTube (3:59)
Audience Manager YouTube (2:44)
YouTube Audience Manager
YouTube Ad Campaign to Get Subscribers (2:01)
Experiment YouTube Video Ads (2:19)
Filter Mistakes YouTube UI (1:57)
Auditing Video Placements (2:36)
Recommendations (3:56)
Video Auditing & Analytics (4:00)
YouTube Campaign Example (5:36)
Changing Device Placements
Changing Country Weighting
Low Impressions & Poor Channel Placements (2:32)
Quality Assurance - Excluding from Campaign (2:19)
Topic Exclusions on YouTube (2:48)
The Biggest Challenge [Junk Inventory]
YouTube Ads Targeting Summary (2:53)
YouTube Advertising Tutorial (Audit Quality Settings) (9:55)

Monetizing Your YouTube Channel (Amazon Associates + YouTube Partner)

Monetizing your YouTube Channel (6:57)

YouTube Shorts

Generate Shorts with AI

Reach - #1 Most Important Factor in Becoming a Famous Influencer

Reach 1 - Influencer marketing should reach for the stars! (4:05)
Reach 2 (5:18)
Reach 3 (6:06)
Reach 4 (6:29)
Reach 5 (7:12)

Tips on Getting Famous from "Stop Chasing Influencers"

Stop Chasing Influencers - Part 1 (15:01)
Stop Chasing Influencers - Part 2 (8:09)

Notes from Hit Makers

Hit Makers 1 - Influencer Marketing Tips (4:43)
Hit Makers 2 (9:56)

Collaborators - Catapult Your Fame by Piggybacking

Collaborators 1 - Jordan Peterson Influencer Marketing Case Study (7:14)
Collaborators 2 (5:27)
Collaborators 3 (6:14)
Collaborators 4 (5:00)
Collaborators 5 (5:37)

Lessons from Blockbusters

Blockbusters 1 (4:55)
Blockbusters 2 (5:02)

Breaking through the noise

Break through the Noise and get global attention (20:52)
Buy Now: Direct Response (15:48)

Profitable from SURPRISE!

Pow! Profiting from Surprise (22:02)

How Brands Grow - What the Research Says

Notes from Byron Sharp (14:50)
How Brands Grow - Part 1 (6:34)
7 Rules for brand growth (5:00)
Marketing Laws (3:09)

Word of Mouth & Viral Tracking

Making Marketing Go Viral (4:36)
Viral KPIs (3:32)
Word of Mouth 1 (6:26)
Word of Mouth 2 (4:01)
Burger King Example (2:15)

Personal Branding for Fame

Rule #1 of Personal Branding (4:52)
What LinkedIn Teaches Us about Branding (6:54)
More on Personal Branding (8:32)
Personal Branding 3 (8:27)
Fashion Matters (6:46)
Iconic Fashion for Building a Personal Brand
When Branding Matters More (3:43)
Life Coach Case Study + Psychology & Influence (7:41)
Your Comprehensive Personal Branding Plan (13:37)
Personal Branding CASE STUDY (9:56)
Influencer Outreach (5:23)
Strong Point of View (4:46)
BLOCKBUSTERS! (7:10)
Being the Best Does Not Matter (2:52)
The FASTEST Way to Raise Your Brand Awareness (5:08)
How to be More Likeable
Shark Tank
11 Ways to Build Your Personal Brand [Harvard Business Review] (9:14)
Professional Service Personal Branding (5:45)
Dan Lok

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7 Rules for brand growth

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